Recommendation system for Skincity
Providing accurate skin product recommendations online is difficult. We built a system that combines the knowledge of the skin therapists with product- and customer behavior data to increase product recommendation accuracy with the aim of driving higher conversion rates and customer satisfaction.
The client is an online skincare clinic that offers a finely-tuned selection of professional skin care products and make-up. Central to their operation are the customized product recommendations customers receive from their experienced skincare therapists.
Real-time and In-session: state-of-the-art recommender system for Ahlsell
The Modulai team worked together with Ahlsell’s Applied AI team to develop a real-time session-based recommender system. The system weighs a customer’s intent in a given session on their website or smartphone app to provide contextually relevant recommendations.
In a case like this, careful balancing of model complexity and predictive performance is key to best meet Ahlsell’s needs. Higher predictive performance means customers getting recommendations better suited to their needs, indirectly increasing Ahlsell’s revenue. However, real-time, low-latency inference in the cloud is not free, and customer experience is negatively impacted by slow(er) load times.
Personalized recommendations for Lindex
Lindex is dedicated to offer their customers a relevant and transparent personalized experience, in a multi-channel context. To be able to deliver on that front, a robust recommender system is considered a vital cornerstone.
Lindex is a major retailer, active in the Nordics and throughout Europe. They have several million registered customers, and is one of the prominent brands in women’s’ wear, lingerie and kids wear. Nowadays, users expect retailers to provide them with recommendations based on what they’ve clicked on and bought. A feature that both generates more sales and provides the e-shopper with a sense of being cared for.
Product recommendations for Ahlsell’s website and app
We helped out with kickstarting the in-house AI capabilities at Ahlsell by collaborating on the development of a recommender system for their website and smartphone app.
In close collaboration with Ahlsell’s data scientists, the team developed an end-to-end pipeline handling data ingestion, data processing, and model predictions. The recommendation system consists of a collaborative filtering model as well as a content-based model.