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Tech blog

January 22, 2024

AI-Generated imagery in digital and print media for Bonnier News

Is it feasible for current image generation models to produce high-quality, photorealistic visual content suitable for both print in glossy magazines, and digital publishing?

In this blog post, we discuss the framework we used to answer this question and provide a Google Colab notebook with Python code for an automated analysis of gender bias in image-generating models. Spoiler alert: an online A/B test carried out by Bonnier News (a controlled experiment where two variations of an ad are shown to different groups of website visitors), revealed a notable preference for AI-generated images. Specifically, ads with AI-generated images showed a markedly higher click-through rate.

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